Smaller tools don’t require enormous resources and can be handled by smaller teams. Less complexity for development and maintenance is another advantage of focusing your SEO tool on a narrow niche. However, the story of Screaming Frog started with just a few people aboard. In 2017, the SEO Spider was nominated for a UK Search Award as the best SEO software.Īt the time, the team behind Screaming Frog counted less than 40 members and has about 50 today. The number of downloads surpassed 100K in just one year when Screaming Frog relied only on social media to raise awareness of their tool (according to the company’s website). SEO Spider is a website crawler for on-page SEO analysis launched in 2011. However, they began developing their first in-house tool a year earlier. Screaming Frog is a search marketing agency founded in 2011. For example, Screaming Frog’s ‘SEO Spider’ is widely used by virtually everyone engaged in SEO, from freelancers to large enterprises. Rather than overpaying for numerous unnecessary features, many people and companies prefer going with point solutions to fix separate issues one by one. But everyone who’s doing SEO is looking to have a particular problem solved, be it broken links identification or keyword research for voice search optimization. Not everyone is looking for enterprise-level or all-in-one SEO software. #SCREAMING FROG SEO SPIDER 11.1 FREE#If you want to get a free personal tour across the complete industry landscape and explore the latest market trends, follow the link below. #SCREAMING FROG SEO SPIDER 11.1 SOFTWARE#This article is a part of our new White Paper on the SEO software market analysis. Moz ‘State of Local’ survey says that the overwhelming majority of respondents apply from 2 to 5 (67.7%) and from 6 to 10 (11.1%) SEO tools in their workflow.īelow, we have compiled several cases where SEO software vendors hold to a narrow approach to help you evaluate the benefits and outline growth perspectives. In the local SEO scene, the tech stacks get even broader. The most recent Forrester report on the SEO industry found that the average client reference uses three SEO tools to facilitate the optimization process. While many SEO software vendors are striving to break into the all-in-one segment, compiling as many features as possible, point solutions in SEO remain widely employed.
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